With the world’s youngest population in the world and a rapidly expanding middle class, Africa is in a good position to experience significant economic growth. From real estate ($17.64 Trillion by 2025) to media/entertainment (projected to be $37.2 Billion in 2028) and the beauty industry (valued at $62 Billion), opportunities are everywhere. But if investing in Africa is such a no-brainer, why isn’t everyone doing it?

That’s the million-dollar question (or billion, if we’re thinking big). While Africa’s future is undeniably bright, getting it on the action isn’t straightforward. Investors, especially those in the diaspora, often struggle with access, transparency and let’s be honest, figuring out where to even start.

So, where are the investment opportunities and how do we access them… easily?

Africa is undoubtedly huge. It comprises 54 countries, each with its own rules, risks, and rewards. There’s honestly no one-size-fits-all investment strategy. Africa’s biggest advantage is its young workforce. Millions of people are entering the job market, demanding better physical and digital infrastructure, financial services, healthcare, and education. That’s a massive opportunity for those who can connect the dots and provide reliable solutions.

While Africa is rich in potential, investing in the continent comes with its own set of challenges. Some are logistical, some are financial, and some are just plain frustrating.

Let’s break them down.

1. Limited Access to Capital

Businesses in Africa struggle to secure funding. Even in industries with high growth potential like tech, entrepreneurs and funds often hit a wall when trying to raise capital. The irony? There’s money looking for a home, especially from Africans in the diaspora who want to contribute to the continent’s growth but there’s no infrastructure in place for this to happen seamlessly.

What needs to change?

Investing in Africa should be simpler and more accessible. By making it easier to pool resources, co-invest (because while we may not be wealthy individually, we are collectively), and lower the barriers to entry, more businesses can get the funding they need. Think of it like streamlining the investment process.

2. Trust and Transparency

The truth is nobody wants to throw their money in a black hole. Many investors hesitate because they’ve heard the horror stories of unclear regulations, mismanaged funds or projects that “disappear” without a trace. Without trusted platforms and reliable information, scepticism remains high.

What needs to change?

Investors need access to transparent, well-vetted opportunities. At Borderless, we understand the importance of this so, we’ve provided a platform that offers visibility into investment opportunities, risks and returns. By ensuring clear processes and accountability, Borderless provides a platform that gives collective organizers the tools needed to build transparent co-investment collectives, and investors (collective members) the confidence to invest in the African markets on a structured platform without any unnecessary guesswork because all the relevant information is provided.

3. Currency and Repatriation Risks

Investing in Africa is promising, but accessing your money when you need it can be complicated. Currency fluctuations, government regulations, and capital transfer restrictions often make it difficult for investors to move funds in and out of the continent.

What needs to change?

Investors and collective organizers need smoother fund collection and disbursement systems, reliable payment solutions, and efficient ways to navigate currency challenges. Borderless helps by integrating secure payment solutions that simplify fund collection and distribution, ensuring investors and co-investment collectives can efficiently manage their money across borders.

The key to fixing the barriers to investing in Africa is making it accessible, especially for Africans in the diaspora that want to invest in African businesses simpler, easier and more structured. We recognize this and that’s why we’re building a solution that makes investing seamless. Investing in Africa shouldn’t feel like navigating an obstacle course. It should be an exciting and rewarding journey. Join our waitlist. Be a part of the solution