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Collective Playbook

Temilola Otunla

One of the hardest parts of running an investment collective is getting good deals, deals that can actually survive due diligence and generate real returns for your members.
Deal sourcing for collective managers is about knowing which ones are actually worth bringing to your members and which ones don't align.
This distinction matters because a solo angel investor who backs a bad deal only loses their own money. But as a collective manager, you risk something that costs a lot more to rebuild: the trust your members place in you, in every deal you bring afterwards and even the decisions you make.
So the question isn't how to find more deals, it’s how to know, before you bring something to your members, that it's actually worth investing in.
What Makes a Deal Actually Good?
Before you can source good deals, it helps to know what you're really looking for. A good deal fits your collective's investment thesis, successfully passes your due diligence process and is also one you'd be comfortable staking your reputation on, because your members are trusting your judgment as much as they're trusting the deal itself.
The goal isn't to accept every deal that comes your way. It's to get better at knowing which ones are actually worth accepting.
Have a Due Diligence Checklist
Before a deal reaches your members, run it through these questions first:
Does it actually fit your collective's investment thesis?
Is the ambition believable given where the opportunity actually stands right now?
Do the traction/numbers hold up, or do you sense some hesitation when you ask?
How do the people involved handle hard questions, because defensiveness or vague answers now are usually a preview of how they'll handle pressure later?
Would you personally stake your reputation on this opportunity and the people involved in it?
These are questions you must answer before bringing a deal to your collective. If a deal doesn't check all the boxes, you should let it go.
If evaluation still feels more like guesswork than a skill, that's worth addressing directly rather than working around. We partnered with African Angel Academy to give you access to the "Introduction to Angel Investing" course, built to teach you how experienced investors evaluate deals, so you're not relying on gut feeling alone when an opportunity lands on your desk.
Sourcing Good Deals: What Actually Works
Good deal sourcing often comes from being visible in the right rooms. Having an active presence that signals your collective exists and what kind of opportunities you invest in, events where you can connect with the people behind the deals you're interested in. It can also come from being part of angel networks that give you access to credible opportunities you can share with your collective, since deals tend to move through relationships more than open searches and being part of a wider circle means opportunities reach you without much extra effort on your part. Another crucial one is building relationships with people already working in your focus area. If your collective backs Agritech startups, knowing people in Agritech helps you with sourcing the right deals.
Let Your Collective Participate in the Process
One collective that does this well is HoaQ. They host meet-the-founder sessions, live conversations where founders pitch their startup or opportunity so members can ask questions, and the collective can then decide together whether to move forward. This is good for you as a collective manager because your members can ask questions you may not have thought of and that could save you the headache of investing in the wrong deal.
Write a Clear Memo
A good memo doesn't just list numbers. It explains why you think the opportunity is worth backing, gives enough context that a member can fully understand the terms of the deal and names the risks honestly.
Investor Updates are Non-Negotiable
Share investor updates on deals your collective has invested in monthly or quarterly, depending on what works best for your collective. Include the good news along with the bad. Collective managers who only report wins tend to lose credibility the first time something goes wrong, while managers who report everything build a collective that trusts them and is ready to navigate challenges together. You can read this blog we wrote on how best to measure progress and report to your collective.
Sourcing good deals is about judgment. Knowing what to look for, what is aligned and when to walk away is what turns a manager people simply follow into one people genuinely trust.
The best collective managers weren't born knowing how to spot a good deal, they learned it. The “Introduction to Angel Investing” course, through our partnership with African Angel Academy, is a solid place to start. You can start the course at www.onborderless.com/learn
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